A Unique Selling Proposition (USP) is what makes your business stand out from the crowd and tells your customers what is special about you. So it’s vital to get it right.
A USP is also an important part of creating pricing power and a sustainable business model that customers genuinely appreciate and return as repeat purchasers.
This workshop covers the key steps to help you develop your business USP by:
• Validating your product or service
• Researching your target audience
• Identifying your competitive advantage
A strong Unique Selling Proposition lets you to stand apart from competitors and will help you focus your resources on creating products and services that cater to your ideal group of customers.